Writings from our team

Introduction Ever stood in a store or scrolled online and wondered, “Are Turkish towels really worth spending extra on?” Or thought about whether a bath robe terry cloth or ladies cotton robes can truly make a difference in your daily...

Introduction Buying towels might sound like a simple task, but if you’ve ever ordered one online only to find that it doesn’t feel right, you know it’s not always straightforward. Many towels advertised as “premium” or even “Turkish” don’t live...

When you think about a spa, the first words that often come to mind are calm, fresh, and luxurious. Now imagine bringing that same feeling into your own bathroom. The good news? You don’t need to remodel your entire space...

Introduction – Choosing the Right Luxury Towel When it comes to upgrading your bathroom, the type of towel you choose matters more than most people realize. Two names stand out in the world of luxury towels: Turkish cotton and Egyptian...

If you’ve recently purchased your first Turkish towels, or you’ve been using them for a while and wondering why they aren’t as soft as when you first bought them, you’re not alone. Unlike most towels on the market, Turkish cotton...

If you've ever held a real Turkish towel, you know it feels different—lighter, softer, and more refined. But as the popularity of luxury Turkish towels has grown, so has the number of imitations. Whether you're new to Turkish towels or...

I. Let’s Talk Towels Let me ask you something: when was the last time you really thought about your towels? If you’re like most people, towels are just something that hangs in the bathroom or gets stuffed into a gym...

As someone who has spent years in the boutique home and bath collection industry, I’ve helped many people upgrade their bathrooms — not by tearing out tiles or changing vanities, but by refining the small details that make a big...