Writings from our team
The latest Industry news, interviews, technologies and resources
Sudhir Shukla· 18 Aug
When you think about a spa, the first words that often come to mind are calm, fresh, and luxurious. Now imagine bringing that same feeling into your own bathroom. The good news? You don’t need to remodel your entire space...
Sudhir Shukla· 05 Aug
If you’ve recently purchased your first Turkish towels, or you’ve been using them for a while and wondering why they aren’t as soft as when you first bought them, you’re not alone. Unlike most towels on the market, Turkish cotton...
Sudhir Shukla· 01 Aug
If you've ever held a real Turkish towel, you know it feels different—lighter, softer, and more refined. But as the popularity of luxury Turkish towels has grown, so has the number of imitations. Whether you're new to Turkish towels or...
Sudhir Shukla· 29 Jul
I. Let’s Talk Towels Let me ask you something: when was the last time you really thought about your towels? If you’re like most people, towels are just something that hangs in the bathroom or gets stuffed into a gym...
Sudhir Shukla· 29 Jul
Why You Should Know About the Peshtemal If you're like most people, you’ve probably used a towel nearly every day of your life—but chances are, you’ve never really stopped to think about where towels come from or how they’ve evolved....
Sudhir Shukla· 21 Jul
With years of hands-on experience in boutique bath collections and artisanal textiles, I’ve had the opportunity to work closely with some of the finest towel craftsmanship in the world. But when it comes to true performance, quality, and heritage —...
Zeta Access· 10 Jul
When it comes to enhancing your daily bathing experience, one simple upgrade can make a significant difference: luxury Turkish towels. These exquisite textiles are not just towels; they are a statement of comfort, quality, and indulgence. Here’s why you should...